Tech companies are often so focused on developing and commercializing their technologies that they have difficulty stepping back and effectively communicating them. In many startups, marketing communications, branding and PR are low-level priorities, often relegated to non-specialists in business development, product management or HR. Companies further along the commercialization path have detailed product pitches and value propositions, but they’ve been showing and telling them so long they’re often tired and out of date. What works with investors may not be right for industry media and analysts.
An outside perspective can provide clarity and cohesion. We’ve worked with tech firms in both established and emerging industries to create meaningful communications that convey value and benefits to potential consumers. From distributed energy to energy storage, from cleantech to color imaging, from software to telecom – we’ve helped over 50 technology clients tell stories that are interesting, useful, relevant and compelling.
We represent innovators across a wide spectrum of technologies:
– Distributed Energy and Energy Storage
– Robotics and Artificial Intelligence
– Life Sciences and Medical Technology
– Digital Imaging and Graphic Arts
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