Lisa Murray

Founding Principal

Lisa Murray is co-founder and principal of Trevi.  A logophile and news junkie, Lisa enjoys untwisting complex concepts into straightforward, simple messages that sell. With over 25 years of experience, Lisa specializes in creating and promoting sustainable brands for executives, experts, and entrepreneurs. 


She develops marketing communications campaigns for an array of professional service firms, with a special focus on the legal industry.  Her strategic PR counsel has helped clients to build brand awareness, raise capital,  launch new products and services, enter new markets, avoid/withstand PR crises, and prepare for divestitures and acquisitions.  Prior to Trevi, Lisa was the Director of Marketing Communications for international law firm Brown Rudnick LLP, and before that, served as a senior executive at two of the top New England PR firms.


Outside the office, Lisa loves spending quality time with her husband and their fur babies – Lady, the Husky/Shepherd mix, Cookie, the Tabby cat, and Brady, the Morgan horse. If you can’t reach her by phone or text, you can likely find her at the gym (not often) or at the barn (too often).

Legal Marketing Association

  • Former Chair, Boston Local Steering Committee
  • Former Vice Chair, Boston Local Steering Committee 
  • Former Co-Chair, Programming, Boston Local Steering Committee

USA 500 Clubs LLC

  • Former Club Development Director, Cambridge, MA
  • Former Co-Chair, Women Inclusion Group
  • Former Co-Facilitator, Marketing Round Table

Boston College

  • Journalism 

Suffolk University

  • B.S., Communications, Public Relations – Summa cum Laude 
  • PR, Media Placement, Brand Strategy, Business Development and Leveraging Resources, Massachusetts Lawyers Weekly Women’s Leadership Summit
  • Branded: Tell Your Story, Build Relationships & Drive Business, Business Fundamentals Bootcamp
  • Leveraging Intangible Assets to Increase Business Value, XPX New England: Flexible & Intentional Transitions,  (panel moderator)
  • Creating a WOW Communications Program, Legal Marketing Association New England Annual Conference,  (panel moderator)
  • Building Your Personal Brand,  BBA’s Brand Yourself: Business Development Strategies for New Associates Conference
  • Why Branding Counts, New England Graduate Accounting Studies Conference
  • Why Branding Counts: How to Build a Successful CPA Website, Mass Society of CPAs: New England Practice Management Conference
  • How to Create and Build a Law Firm Brand (and Live to Tell the Story), Legal Marketing Association New England Annual Conference
  • Marketing Audits Lead to Improved Marketing Performance, Legal Marketing Association’s NE Solo Special Interest Group
  • Marketing Audits Lead to Improved Marketing Performance, Legal Marketing Association’s Hartford City Group
  • Brand Camp, Business Bootcamp, Fundamentals Bootcamp
  • How to Brand Your Business, Small Business Expo
  • Branding – Discover How Your Unique Brand Identity Motivates Customers, North by North Shore
  • Preparing a Secret Sauce That Drives Sales, CEO Connector Workshop
  • Create Big Buzz for Your Small Business, Harbor One U, Mansfield
  • How to Get Free Press Coverage That Drives Business Goals, Business Fundamentals Bootcamp VI
  • YouTube 201- Making Video Sharing Part of Your Online Marketing Strategy, Boston Social Media Summit
  • Got a Book in You? Get it OUT! Boston Women Connect
  • Turning Your Expertise into Growth Opportunities,  Worcester Polytechnic Institute
  • Building a Buzz and How to Do It, ABA Women Rainmakers Spring Workshop (Developed curriculum for 29 US cities; Boston speaker)

  • Director (2003 – 2004)

Gray & Rice Public Relations

  • Vice President (1994 – 2003)
Crisis Communication: Dealing with an Angry Public – Harvard University, Certificate Program on Negotiation

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