As a lawyer, asking your client for a review can feel awkward, maybe even unprofessional. Chasing “stars” might seem better…
If the AI boom feels different from the mobile, social, or even cloud computing revolutions, it’s because it is. We’re…
“What exactly do you do?” Ah yes — the question I get asked all the time as a public relations…
For much of the 21st century, search engine optimization, or SEO, has been the cornerstone of digital marketing strategies. Search…
In every industry, from technology to professional services to manufacturing, organic search consistently ranks as the strongest and most cost-effective…
In a perfect world, your firm would never face a crisis. But in reality, issues ranging from data breaches to…
Once upon a time, public relations (PR) was all about press releases, media outreach, and securing that coveted newspaper feature.…
In the ever-evolving landscape of public relations and content creation, two essential tools stand out: media interviews and contributed articles.…
Media interviews are powerful platforms for individuals and brands to showcase their expertise, share insights, and engage with a broader…
As my cat walks across the keyboard during yet another zoom meeting, earning the collective “oooh”s and “awww”s of her…
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