Public Relations

Why PR Deserves a Bigger Share of Your 2027 Marketing Budget

We all know that AI is fundamentally changing how people find information - we experience it ourselves every day. Instead…

4 days ago

The New Rules of Discoverability: Building Content That AI Trusts

Remember when the goal of content marketing was to get your website to the top of the search engine results…

1 week ago

Nobody Watches the Holder

There are TV’s in nearly every room in my house, and they are rarely off. I like having information moving around…

4 weeks ago

To Infinity and Beyond: What the Pixar Pitch Can Teach Us About PR

At Trevi, we spend a lot of time helping clients craft messages that make people sit up and take notice,…

2 months ago

Bend It Like…Your Brand Strategy: What Can We Learn From the Marketing Machine Behind the 2026 World Cup?

Soccer is not typically the summer sport of conversation around American water coolers and watering holes, but this year was,…

2 months ago

Inside the AI Search Shift: A Q&A with Meghann Kinnard on AEO, GEO, and the New Rules of Visibility

Trevi’s VP and Head of Marketing Services, Meghann Kinnard explains why people are looking for answers instead of just clicking…

3 months ago

Requi-em for the Em Dash: What the Em Dash is Teaching Us About the Future of Communication in the Age of AI

Key Points:AI didn’t invent the em dash. It learned it by recognizing patterns in human writing. The biggest risk of AI-generated…

3 months ago

Crisis Communications: How to Protect Your Organization in the Wake of a Data Breach

A data breach is no longer a remote possibility. It is an operational reality for organizations of every size and…

5 months ago

Elements of a Newsworthy Story

Key Takeaways Journalists are looking for stories that are timely, relevant, and meaningful to their audience.Newsworthiness is what separates a strong…

6 months ago

Getting to “Yes, in my Backyard!” – Overcoming Local Objections to Energy Storage

Key TakeawaysSuccessful energy storage siting starts with early community engagementDevelopers that begin outreach before permits are filed are better positioned…

7 months ago

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