Key Points:AI didn’t invent the em dash. It learned it by recognizing patterns in human writing. The biggest risk of AI-generated content is the loss of personality, uniqueness, and brand voice.Authentic writing comes from perspective, experience, and judgment. The em dash has had a good run. Long...
A data breach is no longer a remote possibility. It is an operational reality for organizations of every size and industry. When sensitive data is compromised, the technical response is only part of the equation. How you handle internal and external communications is equally important. Handled...
Key Takeaways Journalists are looking for stories that are timely, relevant, and meaningful to their audience.Newsworthiness is what separates a strong media pitch from one that gets ignored.The strongest stories often include one or more key elements: timeliness, proximity, prominence, conflict, human interest, and/or unusualness.A good...
Key TakeawaysSuccessful energy storage siting starts with early community engagementDevelopers that begin outreach before permits are filed are better positioned to identify concerns, build trust, and reduce local opposition.Battery storage project communications should focus on people, not hardwareThe most effective messaging explains how a project...