There are TV’s in nearly every room in my house, and they are rarely off. I like having information moving around me while I work. I want to know what is happening in the markets, what stories are developing and what people are talking about in...
At Trevi, we spend a lot of time helping clients craft messages that make people sit up and take notice, which invariably starts by answering a deceptively simple question: What’s the story? Not: What services do you provide?Not: How is your product made?Not: How long has...
Soccer is not typically the summer sport of conversation around American water coolers and watering holes, but this year was, of course, quite different. Co-hosting the FIFA World Cup brought the sport to the rare center of American attention, complete with watch parties, viral moments,...
Trevi’s VP and Head of Marketing Services, Meghann Kinnard explains why people are looking for answers instead of just clicking links, and what businesses can do to make sure they show up in those results. Q: What’s actually changing about how people search? Meghann: Search is getting...