A practical M&A communications playbook for managing employees, customers, media, search and AI visibility before, during and after a transaction. Before your next M&A deal, ask one simple question: If the news got out tomorrow, what would you wish you had done today? Too often, the communications...
Trevi’s VP and Head of Marketing Services, Meghann Kinnard explains why people are looking for answers instead of just clicking links, and what businesses can do to make sure they show up in those results. Q: What’s actually changing about how people search? Meghann: Search is getting...
Key Takeaways Social media is no longer just a channel, it is where audiences discover, evaluate, and form opinions about brands. Personal discomfort with social media does not change its role as a critical part of modern marketing. Social media shapes brand perception before someone searches, clicks, visits...
Key PointsAn award is a reputation asset, not a one-day announcement. What you do next determines whether it drives visibility and business development.Tell the story behind the recognition. Focus on differentiation, client impact, and the problems you solve, not just the badge.Turn one win into...