BOSTON, June 1, 2026 –Trevi Communications, an award-winning marketing communications firm, announces that agency Principal Lisa Murray, and Meghann Kinnard “MK”, Vice President and Head of Marketing Services, will present at the Legal Marketing Association (LMA) Southwest Regional Bootcamp, June 18, 2026. Their webinar, “Is Google Still in Charge? How AI and Generative Search Are Changing Legal Marketing,” will explore how AI is transforming the way prospective clients discover, evaluate, and engage with law firms.
As AI-powered search tools increasingly influence online visibility and trust, traditional search engine optimization (SEO) is no longer the sole driver of digital discoverability. Murray and Kinnard will provide legal marketers with practical strategies for adapting to this rapidly evolving landscape through an integrated approach that combines public relations, thought leadership, content marketing, SEO, and Generative Engine Optimization (GEO).
“AI is ever-evolving and fundamentally changing how information is found and trusted online,” said Murray. “Law firms need to understand how these shifts affect visibility and reputation if they want to remain competitive.”
“The firms that succeed will be those that ensure their PR, content, and digital strategies can be found and understood by both humans and AI models,” said Kinnard. “We’re excited to share practical insights that legal marketers can use to position their firms and lawyers for success in the next generation of search.”
Murray is a communications and media relations strategist with nearly 30 years of experience helping law firms and other professional service providers tell their story, build brand awareness, and withstand crises. Kinnard specializes in developing and executing marketing strategies for professional service firms, leveraging her expertise in content marketing, social media, and digital communications to help clients grow their practices.
About Trevi Communications, Inc.
Trevi Communications is an award-winning marketing communications firm that provides integrated brand strategy, digital and content marketing, and public relations services to technology companies and the professional service firms that advise them. With a senior team of strategic advisors and expert tacticians, Trevi delivers high-impact programs that help clients build awareness, generate leads, secure funding, mitigate crises, and support M&A activity.
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