Trevi’s Lisa Murray and Meghann Kinnard to Speak on AI Search at MLW Women’s Leadership Summit

Boston, MA, September 29, 2026 – Trevi Communications, an award-winning marketing communications firm, announces that agency Co-Founder & Principal Lisa Murray, and Meghann Kinnard, Vice President & Head of Marketing Services, will present at Mass Lawyers Weekly’s Women’s Leadership Summit, October 20, 2026 at the MCLE Conference Center, Boston. 

Their presentation, “Be the Answer: AI Search, Authority and Visibility for Women Lawyers,” will cover how PR, thought leadership, search engine optimization (SEO) and generative engine optimization (GEO) work together to make a lawyer’s expertise easy for AI to find and recommend. 

Attendees will learn:

• How AI is changing legal search and client behavior
• How SEO and GEO work together
• Why PR and thought leadership matter in AI visibility
• How to create content AI can understand and surface
• How women lawyers can strengthen their personal brands and digital authority
• Practical steps to build a more visible, future-ready marketing strategy

Lisa Murray is a communications and media relations strategist with nearly 30 years of experience helping law firms and other professional service providers tell their stories, strengthen brand awareness and attract new clients. A featured speaker at the Women’s Leadership Summit for three consecutive years, she returns this year with the support of Trevi Communications as an event sponsor.

Meghann Kinnard (“MK”) is Vice President and Head of Marketing Services at Trevi Communications. She brings deep experience in results-driven B2B and B2C marketing including in-house leadership at regional law firms, and she speaks frequently on how search, AI tools, and the broader digital landscape are changing the way people look for legal help, and what firms need to do to be found when it counts.

Hosted annually by Massachusetts Lawyers Weekly, the Women’s Leadership Summit convenes top women leaders, innovators, and professionals from across the legal community for a day of learning, networking, and inspiration. This year’s agenda features sessions on leadership development, business growth, diversity and inclusion, and personal and professional branding.

To register, visit https://masslawyersweekly.com/event/womens-leadership-summit/. 

About Trevi Communications, Inc.

Trevi Communications is an award-winning marketing communications firm providing integrated brand strategy, digital and content marketing, and public relations services to technology companies and the professional services firms that advise them. With a senior team of strategic advisors and experienced tacticians, Trevi develops high-impact programs that help clients build visibility and AI authority, generate leads, secure funding, mitigate crises, and support M&A and other business-critical initiatives.