Once upon a time, public relations (PR) was all about press releases, media outreach, and securing that coveted newspaper feature. Fast forward to today, and PR has become one of the most dynamic tools in the digital marketing toolbox. In an era where brand reputation,...
In the ever-evolving landscape of public relations and content creation, two essential tools stand out: media interviews and contributed articles. Both serve as valuable opportunities for individuals and brands to share their expertise, insights, and stories with a wider audience. However, despite their similarities, media...
Media interviews are powerful platforms for individuals and brands to showcase their expertise, share insights, and engage with a broader audience. However, stepping into the spotlight can be intimidating, especially when faced with tough questions and the pressure of public scrutiny. Whether you're a seasoned...
As my cat walks across the keyboard during yet another zoom meeting, earning the collective “oooh”s and “awww”s of her audience, I got to thinking that she may be on to something: she really does have a unique way of grabbing people’s attention, getting them...