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Trevi’s VP and Head of Marketing Services, Meghann Kinnard explains why people are looking for answers instead of just clicking links, and what businesses can do to make sure they show up in those results. Q: What’s actually changing about how people search? Meghann: Search is getting...

Key Points:AI didn’t invent the em dash. It learned it by recognizing patterns in human writing. The biggest risk of AI-generated content is the loss of personality, uniqueness, and brand voice.Authentic writing comes from perspective, experience, and judgment. The em dash has had a good run. Long...