At Trevi, we spend a lot of time helping clients craft messages that make people sit up and take notice, which invariably starts by answering a deceptively simple question: What’s the story? Not: What services do you provide?Not: How is your product made?Not: How long has...
A data breach is no longer a remote possibility. It is an operational reality for organizations of every size and industry. When sensitive data is compromised, the technical response is only part of the equation. How you handle internal and external communications is equally important. Handled...
Key Takeaways Journalists are looking for stories that are timely, relevant, and meaningful to their audience.Newsworthiness is what separates a strong media pitch from one that gets ignored.The strongest stories often include one or more key elements: timeliness, proximity, prominence, conflict, human interest, and/or unusualness.A good...
With every day seemingly bringing more uncertainty, it might be tempting to tighten budgets, put blinders on, and wait until the chaos subsides. But that approach could mean missing out on future growth. Strategic investment now, especially in public relations (PR), can deliver dividends well...